Sea salt & vinegar flavour popped potato snacks. Hungry for more? pop over to:. popchips. Proud Partner of. We are England Cricket. The Hundred. Great new taste*. *70% of consumers agreed when comparing new recipe versus previous recipe in taste testing. This is a no fry zone. Boiling in oil used to be something you did to your enemies. But crisp makers do it to potatoes. We pop not fry for a tasty little light & crunchy number. Because better for you doesn't have to be boring. So grab a handful and live life to the full. Because life is what you make of it, so why not make it pop?