Roasted Ground Coffee. Enter the world of Lavazza Master of Espresso to discover over a hundred years of heritage and passion. Learn more. Blend for Better. The commitment of Lavazza Group to create a better world. lavazzagroup/blendforbetter. Discover all the range on lavazza and taste the uniqueness of our precious blends. Lavazza Qualita Rossa Ground Coffee is a unique Italian blend of roasted, ground coffee from Robusta and Arabica beans. Depending on preparation, the taste ranges from mild to bold with beans from South America and Africa. You can enjoy the coffee the way you like it: aromatic and ristretto, preparing it with the moka pot, or intense and lungo using the filter or the French press method. Qualit Rossa is synonymous with Italian passion and joy. It can be enjoyed with or without milk at any moment of the day. It looks just as good as it tastes with a golden crema and a warm colour. With an unmistakable aroma to happily recharge your batteries and share magic moments, Qualit Rossa will be your sip of joy. Store in a cool and dry place for long-lasting freshness.