Smokey BBQ flavour sauce. Rich with woody and smoky flavour, Hellmann's Rich & Smoky BBQ Sauce is an essential: perfect for drizzling over burgers and steaks, marinating chicken or even dipping chips into. Our Rich & Smoky BBQ sauce adds a delicious kick of flavour to any dish and makes the perfect dipping sauce for breaded chicken and pizza crusts. Why not get creative and use Hellmann's Rich & Smoky BBQ sauce as a sauce base for homemade pizzas? Over 100 years ago, Richard Hellmann created Hellmann's in a New York deli. He marked his best products by tying a blue ribbon around them. This blue ribbon is still found on our label today and signifies our ongoing commitment to great-quality products. For a long, long time, we've been committed to sustainable farming, responsible business and doing right by the people who help us make Hellmann's. Not just because we think it elevates our products, but also because it's the right thing to do. Why not also try our ketchups made with 36% more tomatoes? One is made with the entire tomato crop, both red and green tomatoes, and the other is sweetened only with honey for a more natural offering.