Chocolate flavour icing. Find more tips & tricks at bettycrocker. General Mills Cocoa Commitment. 100% of the cocoa in this product supports programs which invest in farming practices and livelihoods of small farmers and their communities See: generalmills/cocoa for more details. Rich, tempting and utterly mouth-watering, this lustrous chocolate fudge icing is the perfect finish for your Betty Crocker cakes. Ready to spread Each tub contains enough icing to cover and fill an 8 cake (serves 12) or cover up to 27 cupcakes. Store in a cool, dry place before opening. Once opened seal and refrigerate any remaining icing for up to 30 days for future creations! Betty Crocker icings are also gluten free. Get baking with Betty!. Betty's promise is simple: with over a century of globally inspiring makers, Betty Crocker encourages everyone regardless their skill level, gender or age to cherish homemade goods. We promise great taste, quality and convenience. Love Chocolate?. Try our Chocolate Fudge Brownie Mix or Devil's Food Cake Mix!. Loved by bakers since 1921.