Custard Powder. There's nothing more satisfying than a traditional homemade pudding with lashings of warm custard. Since 1837, Bird's have helped create family teatime memories with their original recipe custard powder. It's been loved and handed down from generation to generation. Enjoy and share Bird's Original Custard with your loved ones as part of an indulgent family feast or a mid-week meal. Serve it as a comforting accompaniment to a golden syrup sponge pudding or a warm apple pie in the colder months, or use it as the sumptuous custard layer in a summer trifle with juicy fruit, sponge cake and cream when the Great British weather is warmer. Bird's Custard makes every teatime treat that bit sweeter.